COMMUNICATIONS REVOLUTION: the corporation, social media & change

DOES YOUR CORPORATE REPUTATION

HAVE NEW OWNERS?

There are new communities and tribes on the web wielding massive influence.

• know who they are?
• are they impacting your reputation or your brand?
• would you know if they were?

The web and social media are creating a communications revolution.

The way our society communicates has changed more in the past decade than it has since the invention of the printing press.

How can your brand/reputation effectively build trust in your communities, extend influence and protect its reputation? What can you do? How does your organisation accommodate this change?

THREE OF AUSTRALIA'S MOST EXPERIENCED COMMUNICATIONS STRATEGISTS SHARE THE ROSTRUM TO PROVIDE INSIGHTS AND ANSWERS TO YOUR QUESTIONS ON:

• the increasing influence of web-based communities on reputation and brands
• what can management do? how to bring about change?
• how should internal communication respond?
• what's happening to traditional media?
• PR taking the lead from marketing departments and their advertising agencies: what's that mean?
• how to take control and build your corporate reputation/brand?

THREE KEY SPEAKERS

PLUS BREAK-OUT SESSION FOR MORE INTENSIVE REVIEW.

David Park: corporate affairs executive and communications strategist: author of newly released ebook "Reputation Renegades" for corporate affairs execs

Trevor Young: well known commentator PR Warrior and regular presenter on 'Social Media: Beyond the Hype'

Jennifer Frahm: experienced change communicator and champion of 'Taking Charge of Communications-Driven Change.'

WHO SHOULD ATTEND?  

communicators, thought leaders, change managers, NFPs, CEOs and other C-suite execs

a parkyoung event